Marshall McLuhan
Media Theorist
•1911-1980
Canadian philosopher and communication theorist whose work anticipated the World Wide Web thirty years before its invention. His studies on media's effects on human perception and society revolutionized communication theory and continue to shape our understanding of digital culture.
2 Editorials
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Key Contributions
- • Coined 'the medium is the message' - technology shapes human experience
- • Predicted the 'global village' of interconnected electronic communication
- • Distinguished hot media (high definition) from cool media (participation)
- • Analyzed the shift from print culture to electronic culture
- • Influenced advertising, technology design, and cultural studies
Famous Quotes
"The medium is the message."
"We shape our tools, and thereafter our tools shape us."
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